MTV and Trojan Brand Condoms teamed up in conjunction with “It’s Your Sex Life,” a non-profit sexual health platform, for a co-branded marketing campaign to encourage condom compliance. Leveraging the 2016 VMAs, we created the eight-part digital series, MTV Guide To…, hosted by YouTuber and clinical sexologist, Shannon Boodram, alongside content creator, Josh Levya. Each week, Boodram and Leyva tackled topics such as condom etiquette, sexual health, and online dating in a light-hearted, yet educational way. The campaign culminated at the VMAs with a live red carpet hit recorded with the pair.

To coincide with the release of new episodes, we hosted a weekly Facebook Live featuring Boodram answering questions about sex and sexual health, and sponsored MTV News articles including more in-depth information and resources pertaining to the week’s episode topic.